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The Origin and Definition of Art Deco Logos

The Art Deco logo and its design emerged from a renowned movement that originated in France after the conclusion of World War I. In the 1920s, the artistic community of Paris organized an exhibition showcasing the finest works of art, coinciding with the era when “The Great Gatsby” gained widespread recognition.

With a staggering attendance of 16 million, the objective of promoting decorative arts gave rise to one of the most renowned stylistic movements of that decade, recognized globally as Art Deco.

The Rise of the Art Deco Logo in Popular Culture

Art Deco gained worldwide popularity a decade later, as the concept spread across Europe and the United States, garnering immense success due to its portrayal of opulence and refinement.

This modern style found its way into nearly every medium, including graphic design, furniture, the digital world, and video gaming. It was not long before businesses worldwide began to incorporate this art into their branding to augment their image.

Incorporating Art Deco into Branding Strategies

Art Deco has been utilized in branding for decades, with the 20th century witnessing its unique application in businesses, including the Roaring 20s and the Great Gatsby era.

In the present day, numerous companies are adopting this art style to brand their businesses, proving that it is not outdated. Incorporating Art Deco logos can serve as a creative means to further the branding objectives of a business. Creative experts widely use this art style in their work.

The resurgence of Art Deco makes it a suitable choice for new branding purposes. It offers a minimal and clear style, which can address the overuse of thick strokes, geometrical shapes, and rigid lines commonly found in branding design.

Art Deco designs draw on linear and golden elements that exude luxury, making it an ideal choice for businesses in the hospitality, gift, and food sectors. Customers often crave a luxurious feel, and incorporating Art Deco designs can help create that desired ambiance.

As seen in the early 20th century, this style proves to be timeless and a relevant choice for businesses today, especially in the midst of the global pandemic, economic struggles, and stressful environments.

Industries That Can Benefit from an Art Deco Logo Design

Art Deco logo design offers businesses a powerful branding tool that can persuade customers to buy their products and foster loyalty. The distinctiveness of Art Deco lies in its ability to create eye-catching designs that help customers associate with the brand easily.

In the current climate, it is an opportune time to adopt this art style for modern logo design that will enhance the brand’s appeal. The use of black and golden combinations and larger images accompanied by smaller text in Art Deco logo design can offer a unique and attractive look for a brand.

By incorporating Art Deco logo design, businesses can create a successful brand that merges different styles and influences, offering troubled individuals a chance to celebrate modernity with style. In the post-pandemic world, this style can bring optimism to the public and provide them with a glimpse of a luxurious and rich lifestyle.

When a logo establishes a strong connection between the business and luxury, richness, and delight, it can boost sales significantly. Businesses have the power to lead by example and offer a glimmer of hope to customers by incorporating an Art Deco logo design.

Overall, industries that can benefit from the unique appeal of Art Deco logo design include those in the hospitality, gift, and food sectors, among others. Adopting this style can help businesses create a brand that stands out and appeals to customers on a deeper level.

18 Inspiring Examples of Art Deco Logo Designs

18 Creative Examples of Art Deco Logo Designs to Spark Your Inspiration.

Clyde’s

• A coffee cocktail bar concept was inspired by the notorious criminal Clyde Barrow. Despite his reputation for engaging in bank robberies, the Art Deco style associated with him garnered admiration for its depiction of a luxurious lifestyle.
• The brand’s logo exemplifies a blend of Art Deco elements, while still exuding an aura of grandeur. This enduring logo has stood the test of time and continues to serve as a source of inspiration for future designs.

Sweet Stars

• This particular logo was chosen to highlight the simplicity of Art Deco design, which can effectively represent a brand. The word “sweet” has been integrated seamlessly into the design, using a pattern of grain strands.
• The logo’s composition incorporates symmetrical figures and colors that align with its intended purpose. Despite its simplicity, the design is modern and conveys a retro vibe upon first glance.

Lorelle

• This particular logo is an excellent example of a design that offers a simple solution while still reflecting the modern era. Upon closer inspection, it becomes clear that the letter “R” has been extended to create a golden element that maintains a minimalist style for the brand.
• The color scheme harmonizes well with the golden lettering, making it a logotype that effectively represents the brand.

Felipe Rangel

• This logo was designed for an architecture company, utilizing a monogram that creates an elegant appearance for viewers. In addition, the logo includes a set of frames that, while based on an apartment sketch, complement the design perfectly.
• The initials of the architect are incorporated to create an attractive look that emphasizes the luxury of the services provided by the company.

Le Pan Deco’

• This logo was selected for its intricate design, which exudes a luxurious appearance that aligns well with the bakery it represents.
• The design is effective in portraying the brand’s story, incorporating a dough roller with a simple typeface that perfectly captures the essence of the business. Overall, it is an excellent example of an inspiring bakery logo design.

Cassandra Croucher

• Creating an Art Deco logo that captivates viewers can be a challenging task, especially when it needs to incorporate a musical element. However, Cass Ander Croucher’s request for a music-focused logo seems to have been achieved effortlessly.
• The design elements blend together seamlessly, utilizing bold features that convey a striking impression. Despite the unusual color scheme employed, the logo still manages to make a lasting impression.

Actuarial Empire

• This logo is an excellent example of a design that creates an exciting start for companies looking to launch their branding campaign. The name “Empire” perfectly aligns with the concept of a company striving to expand into a vast network. The business consulting firm aims to assist other businesses in achieving prosperity.
• The use of geometrical lines to create a shape amplifies the logo’s strength in promoting a powerful branding campaign. The design is easily memorable, making it simple for people to recall the company associated with the logo.

Michelle Mack

• This Art Deco logo emerged during the post-war period and features perfect symmetry, a common characteristic of the style. The positioning of the two “M”s creates a geometrical figure that exudes a grand and luxurious aura.
• Additionally, the icon’s shape, resembling a crown, evokes a regal feeling, instantly identifying the business as one of the top competitors in the market.

Deco Dance

• This logo was created for a dance bar in the USA, inspired by the vibe of the Roaring twenties. The use of green and gold colors provides the logo with a luxurious appearance, fitting for the bar’s style.
• Additionally, the logo incorporates a unique pattern of circular and semi-circular letters, adding authenticity and playfulness to the design. This style resonates with richness and sophistication, further enhancing the logo’s appeal.

Cin Cin

• This logo belongs to a bar in Singapore that offers a high-end boutique experience. It is unique because it incorporates a wood mark design, where thin lines are minimized to emphasize other elements.
• Similarly to the previous example, this logo features a gold color scheme that exudes an elegant appearance, reflecting wealth and power.

Sala Soiree

• Experts often suggest that a combination of dark blue and gold colors creates a visually stunning effect that appeals to viewers. This logo incorporates those colors to produce a refined appearance.
• The design features beautiful ligatures, with carefully paired words and symmetrical elements placed within a circular frame, creating an intricate and captivating look. This logo is a brilliant piece of art that effectively reflects the spirit of the brand it represents.

Delux

• This logo belongs to a manufacturer of electronic cigarettes, and it exudes elegance through its use of a black and gold color scheme. Rather than a traditional typeface, the design incorporates iconic gold rods to create a classic Art Deco pattern.
• The logo’s unique design effectively highlights the brand on theater ceilings and window frames, emphasizing the brand’s sophistication and style.

Dynastea

• While this logo was originally the result of digital theft, it still serves as a brilliant inspiration for tea brands and as an example of modern art.
• The design is influenced by movements that shook the art world several decades ago, but the color scheme differs from the original. Utilizing green, coral pink, and yellow, along with fruit icons, the logo offers a unique and trendy appearance that deviates from conventional and straightforward designs.

Luux

• Although this logo design may seem simple at first glance, it effectively conveys femininity and beauty, which are highly desirable qualities. The typography is sleek and uncomplicated, yet it still manages to exude an Art Deco design that captures the essence of luxury perfume.
• The Swiss brand has masterfully incorporated grace through the use of a pale rose, while the gold color further enhances the luxurious feel of its perfume products.

30 Park Place

• This logo belongs to a luxurious residential building located in the bustling city of New York in the US. Its design not only signifies luxury but also denotes glamour, inspired by the Art Deco movement, which offers an elegant style.
• While the logo may appear simple in its modern application, it exudes a unique and rich design, familiar with a lifestyle of opulence and extravagance.

Casa de Nora

• This logo serves as inspiration for restaurant cuisine businesses, paying homage to the importance of corn in Mexican cuisine, which dates back to pre-Hispanic times.
• The elegant logotype is framed by three corn cobs, providing a history lesson and a reflection of the tastes of a population that has savored this centuries-old staple in their meals. This logo is an excellent representation of the cuisine served by restaurants that value the rich cultural heritage of Mexico.

El Rayo Tequila

• I have selected this logo as an example of a serif typeface that is well-suited to a brand. The sleek yet elegant typeface is enclosed within a golden frame, offering a sophisticated appearance.
• The brand name translates to “lightning,” and the typography matches this natural element, resulting in a simple but striking design that instantly conveys the brand’s message to viewers.

El Piacere

• This restaurant logo is a prime example of striking design features. The use of golden aesthetics conveys luxury and a rich lifestyle, which is reflected throughout the overall vibe of the logo.
• In addition to the rich color palette, the logo features a striking lightning bolt element that pierces through the symmetrical shapes, adding a unique and memorable aspect to the design.

Get Your Own Art Deco Logo Design Today!

Get in touch with Logo Infotech to create a logo that makes a powerful statement for your brand. Our team of experts can assist you in selecting the perfect elements to incorporate into your logo design, whether you prefer a minimalist or an elaborate look. We specialize in creating logos that exude glamour and uniqueness, setting your brand apart from the competition.

What better way to elevate your brand than by incorporating an Art Deco Logo? Trust us to help you protect your brand with strong design features that will leave a lasting impression on your customers.